Kmart Australia launches line of dolls with Down syndrome

Kmart Australia launches line of dolls with Down syndrome

Kmart Australia has launched a line of toys that includes dolls with Down syndrome. Released just in time for the Christmas season, the Baby Charlie dolls provide an affordable toy for kids with Down syndrome looking for a doll like them.

Brodee, the mother of a three-year old with Down syndrome, says seeing the dolls made her tear up, as dolls with Down syndrome are difficult to find, often costing $100 or more. These are just $15, making them accessible for families of all backgrounds.

Brodee said,

“I’m hoping with these dolls of all different disabilities coming out, it will show how our kids are just like everyone else, just with a little something extra.”

When Brodee received a prenatal diagnosis of Down syndrome for her son Elijah, her doctor pressured her to abort. At just 17 years old, she chose life for Elijah. Now, he is a happy and healthy toddler.

These dolls are another step forward for Down syndrome advocacy, helping people realize the value of individuals with Down syndrome and the importance of including them in society.

John Gualtieri, Kmart Retail Director Australia & New Zealand, says:

“We want all of our customers (especially our littlest ones) to be able to find products they can truly relate to; and we’re committed to championing inclusion and diversity to make sure this happens. That’s why we’re so excited to introduce our new range of Down Syndrome dolls.

We want children to see themselves represented in our doll ranges and we want to help children learn more about people who are different from themselves.”


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